Pricing isn’t just about covering cost—it’s about value, positioning, and growth. Let’s break it down.
Steps to Set Price:
- Cost of production (ingredients, packaging, labeling)
- Add overhead (electricity, staff, space)
- Add margin for profit
- Research competitors
- Consider psychological pricing (₦9,800 vs ₦10,000)
Bonus Tip:
- Offer bundle deals and seasonal promos to boost sales without underpricing
